Why Hire Spectrum Writing for Your Scientific White Papers?
The best application of a white paper is to provide information that helps solve a problem that is meaningful to a prospect. It should justify why the problem must be solved, objectively discuss and explore the ways in which the problem is currently solved, and logically lead the reader to the conclusion that your organization has the knowledge, expertise, and tools that are required to solve the problem in a novel and effective way. Unfortunately, white papers are one of the most misunderstood, incorrectly written, and misused marketing tools available. Many companies make the mistake of having their engineers or product marketing managers write white papers. Although engineers and product managers often write great drafts and notes on what the paper should cover, they also often write white papers in a way that places them in the domain of technical documentation or sales brochures and data sheets, both of which greatly diminish the paper’s impact, and does not help move your prospects through the sales funnel.
How can you solve this problem? Have a writer with the appropriate background write your white paper!! Let me introduce myself. I am Tammy Van Boening and I am the owner and principal of Spectrum Writing, LLC which offers technical writing and training consulting services. I specialize in developing technical documentation and training that address the full spectrum of the product development lifecycle, with an emphasis in software, products, and services for the physical and life sciences fields. I have a double major in my Master of Science degree in Analytical Chemistry and Immunology. This advanced experience in the physical and life sciences allows me to quickly understand, at a fundamental level, the key concepts of your scientific software application, product, or service, and develop white papers that do the following for you:
- Establish you as a thought leader – B2B buyers turn to those they perceive as thought leaders.
- Open up fruitful dialogue by framing and addressing your prospects’ problems.
- Educate and shape your prospects’ beliefs that your organization is the right organization for solving their problems.
- Help push your deals through to a close.
My client list includes:
And in fact, please view the testimonials from these scientific clients, which consistently attest to my strong scientific background playing a key part in my ability to provide deliverables that improve their messages and the manner in which they engage their audiences, which is exactly what I would like to do for your organization’s messages and customers. For a free, no-hassle, no-obligation consultation about your white paper needs, please phone me or email me. I would love to help you design, organize, and develop the documentation that gives you an edge over your competitors.
Spectrum Writing, LLC
24609 East Moraine Place
Aurora, CO 80016